AI’s ability to deliver hyper-personalized campaigns has revolutionized marketing, but rising concerns over data misuse, inauthentic content, and high-profile errors have eroded consumer trust. With 63% of global consumers distrusting AI’s handling of their data in 2025, up from 44% in 2024, brands face a critical challenge. This article examines the reasons behind the trust crisis in AI-driven marketing, its consequences, and practical strategies for brands to restore credibility while leveraging AI’s potential. Background of the Trust Crisis The rapid integration of AI tools, such as generative AI platforms and analytics engines, has transformed marketing efficiency. However, consumer trust has not kept pace, fueled by several factors: Data Privacy Worries: Growing awareness of data collection practices has heightened consumer unease,...